.Manly Bands is a direct-to-consumer dealer of guys's rings. The business introduced in 2016 after John Ruggiero, the co-founder with his better half Michelle, could not find a suitable wedding band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our company talked about the company's beginning, unique band components, and even more. Since then, Manly Bands has actually acquired its supplier. The making of rings from, point out, Port Daniel's scotch barrels or even Fender guitar strings develops compelling video clip, mentions Ruggiero, ideal for storytelling on social networking sites and also in other places.The entire audio of our conversation is inserted below. The records is revised for duration and quality.Eric Bandholz: Provide our company a run-through of what you carry out.John Ruggiero: My spouse, Michelle, and also I began an on the web ring firm knowned as Manly Bands in 2016 to address a concern of wedding ceremony bands for guys. Our team were actually merely married. I possess huge fingers and also could not locate a band that I suched as that was actually certainly not overpriced. My options were purchasing coming from a brochure or even possessing one thing tailor-made.I found yourself getting from a website. The band arrived in a flat mailer, with no carton or customer service. It was actually a horrendous experience by today's ecommerce criteria.Our team acquired married, moved to Florida, and also required a task. Our company told our own selves, "We're both business people. Why don't our team generate our personal organization?" Our team talked about the forms of troubles our team would certainly viewed and also just how to address them. My band knowledge came up, and also we opted to attempt to address it for various other guys.Our objective when our company started was to pay for rental fee. Our team believed making a couple many thousand dollars a month from this will be actually wonderful. Our experts considered it a way of life organization, not high-growth. It was simply Michelle and also me in our garage designing bands and delivering them out to consumers. Our team had actually appealed something. Our information resonated along with prospects.Michelle as well as I make a superb group. I come up with concepts, and she's the implementer. A lot of our results visits her innovative mind. She labels the bands and creates characters. She attaches the bands to customers. Illustrating a band exclusively as "eight-millimeter dark" didn't cut it.Our experts designed rings coming from distinct products, such as Port Daniel's barrels or exclusive metals. Business removed. Ever since, our company have actually expanded substantially. Our team currently have more than 55 individuals in the Manly Bands family members. Concerning half of those are actually band artisans that function in our just recently gotten production shop in Utah.Bandholz: When performed you acquire a maker?Ruggiero: About a year as well as an one-half back. Our team had actually been their client for many years, so we knew all of them well. Many of their company was wholesale, which really did not passion our team-- visiting mom-and-pop jewelry experts. They preserved their retail clients and brand. We acquired a number of their resources as well as brought over workers.Causing a production team has actually been one of the most ideal points our team have actually done. It is actually been amazing to go out there certainly as well as see all of them bring in bands out of Fender guitar strings or steel coming from an M1 Abrams container.Bandholz: Exactly how carries out internal manufacturing effect marketing?Ruggiero: It's been actually big. Taking a camera to the other side of the workplace and filming the group making use of lathes to reduce the steel poles or even scotch barrels into rings creates awesome video clip. We have our cam workers on the market continuously. We make use of that video footage on our social media sites and in our adds and email lists. Our company make an effort to advertise that due to the fact that many business in the men's band room do not create. They fall ship or purchase from abroad and afterwards deliver it out. But our experts desire it to last a life time and be one thing people may take satisfaction in.We've had a bunch of excellence with our armed forces heritage assortment, where our team source unique army materials. Our team possess the M1 Garand rifle sell, the hardwood part, from War of the nations I. Seeing our group put that in the lathe as well as cut a part out for a ring is actually exciting.Our advertising and marketing for those rings discuss the record, the soldiers, where the weapon was used, and things like that. My other half and I researched filmmaking in college. Our company utilize our abilities to teach and also tell a story. As an example, I just recently obtained an email from a consumer that shared that his gramps utilized to steer M1 storage tanks. The client talented one of those rings to his grand daddy, as well as they had very an emotional swap. It's nice to aid clients get in touch with their past times and also produce something relevant.Bandholz: Where can folks get a ring coming from you?Ruggiero: ManlyBands.com. We possess images on Instagram, also. I'm on Twitter as well as LinkedIn.